Towards a unified destination: the Serre-Ponçon Web Hub

Financial Partners

This project was funded with the support of the European Union through the European Agricultural Fund for Rural Development (EAFRD) and the Provence-Alpes-Côte d'Azur Region, as part of the LEADER program.

Europe is investing in rural areas.

Presentation of Recipes

Project description

Background and Objectives

The Serre-Ponçon region offers a diverse range of tourist attractions, which are still developing and have not yet reached maturity. The existing digital offering, designed as part of the SMART Destinations program (2017-2019), requires modernization to meet the new needs of visitors and local stakeholders.

Objectives:

• Promote an enriched and fluid user experience.
• Offer a complete, useful and efficient customer journey.
• End competition between existing institutional sites.
• Reduce the ecological impact of digital offerings.

What is a Destination Hub?

The Serre-Ponçon Web Hub is a centralized digital platform bringing together all existing institutional offerings:

• Websites included: www.serreponcon.com, www.exploreserreponcon.com, www.reallon-ski.fr, www.crevoux.fr, www.rando-serreponcon.fr
• Integrated tools: Open Resa (marketplace for accommodation), Apidae (tourism data), Skaping (webcams), Regiondo (leisure booking center), Fairguest (centralization of online reviews), Avizi (customer relationship management), Weglot (instant translation into 4 languages).

Innovation and Technology

The Hub will allow:

•  Centralized information for simplified navigation.
• 24/24 access to information for visitors.
• Reducing administrative barriers by creating a unified concept of destination.

Impact and Benefits

• Increased tourism growth potential.
• Reducing dependence on OTAs (Online Travel Agencies).
• Increased visibility for local businesses.
• Serre-Ponçon is positioned as a leading destination for outdoor activities in the SOUTH region.
• Positive impact on local employment and digital inclusion.

Timeline

• April to June 2024: Restructuring of the marketing and communications department.
• July 2024: Recruitment of a web integrator or editor (6-month fixed-term contract).
• May 2024: Drafting of specifications.
• July to August 2024: Adapted selection procedure.
• September to November 2024: Merger/creation of the Web Hub.
• December 2024: Testing and correction phase. Final delivery on December 15, 2024.