Tour Voile 2021 - Final
Analysis of initial media coverage
25 articles, a cumulative audience of over a million people and almost €57,000 in advertising equivalence (monetary value of media coverage).
10 days after the announcement of the Tour Voile à Serre-Ponçon, the media coverage has been more than satisfactory, reflecting the quality of all the work accomplished by the various players in Serre-Ponçon to establish the lake as a fully-fledged nautical destination in the heart of the Alps.
Below you'll find a list of links to articles available on the web.
L'Equipe: Tour Voile route presented
RMC Sports / BFM: A finale on a lake in the Hautes-Alpes
France 3 Bretagne: A Breton stage and a finish on a lake
Adonnante : An exciting Tour Voile 2021!
FFVoile : Diam24s set sail!
Sport and Tourism : Lac de Serre-Ponçon, setting for the Tour Voile final from July 22 to 24
SportMag : Tour Voile 2021, the final at Serre-Ponçon
Destimed : Tour Voile unfurls sails for grand finale in Serre-Ponçon
PA-Sport: The Tour Voile 2021 sets sail on Lac de Serre-Ponçon
The world of motorhomes : Tour Voile, boats and motorhomes...
Camping-car Magazine : Don't miss the Tour Voile 2021 stage at Lac de Serre-Ponçon
Le Dauphiné Libéré: Serre-Ponçon will be the final stage of the Tour Voile 2021!
Tour Voile lands for the first time in Serre-Ponçon
Why the Tour de France sailing race will leave the sea for Lac de Serre-Ponçon
To win, you'll have to be a very good racer
Alps 1: Lake Serre-Ponçon, judge of the Tour de Voile
BFM Dici : Tour de France à la voile, a finale on Lake Serre-Ponçon
Find out more about the Serre-Ponçon VOILE event
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Thank you to all the partners who make this event possible
Host municipality
Organization Local organization
Financial partners
